Description: The responsibilities of a marketing executive will vary, depending the focus is on selling a product or service or on raising awareness of an issue that affects the public.
Marketing executives contribute to, and develop, integrated marketing campaigns. Tasks typically involve:

• liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organisations
• communicating with target audiences and managing customer relationships
• sourcing advertising opportunities and placing adverts in the press - local, regional, national and specialist publications - or on the radio, depending on the organisation and the campaign
• managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters and DVDs
• writing and proofreading copy
• liaising with designers and printers
• organising photo shoots
• arranging for the effective distribution of marketing materials
• maintaining and updating customer databases
• organising and attending events such as conferences, seminars, receptions and exhibitions
• sourcing and securing sponsorship
• conducting market research such as customer questionnaires and focus groups
• contributing to, and developing, marketing plans and strategies
• managing budgets
• evaluating marketing campaigns
• monitoring competitor activity
• supporting the marketing manager and other colleagues