To properly execute a local maps SEO strategy, a company must first be listed on each respective search engine (i.e. Google My Business, Bing Local, or Yahoo! business listings). Often times, a company might already have a Google My Business page established and not even know it.
For this reason, we first embrace Google Maps marketing by conducting a thorough review of a business’ web properties. A vital aspect of Google Maps optimization is to claim and verify ownership of its Google My Business page. Some of these initial steps include:
- completely filling out all information of including hours of operation, address and contact information, etc.
- tagging the Google My Business page with the appropriate categories so that your listing can be properly categorized
- adding optimized videos and images of your business
- implementing a review generation strategy to earn more 5-star ratings on Google My Business, as well as other web properties like Yelp, Bing Local, etc.
- auditing a local business’s citations and optimizing all citations to be accurate and consistent.