Ranking Factors Behind Google Maps SEO
Google local maps SEO, or optimizing a business to appear in the local 3-pack, includes a number of unique variables compared to traditional traditional SEO. Some of the primary ranking factors that influence Google local maps SEO include:
- Whether or not the company’s Google My Business page is verified with the business
- The volume and accuracy of “citations” (or mentions of the business name, address, and phone number on other web listings, such as Yelp, Facebook, Yellowpages, LinkedIn, etc.)
- The volume and average rating of reviews on the Google My Business Local page
- The proximity in which the business is located to the centermost point of the city or geo-target
- How well-populated and optimized the company’s Google My Business page
- The domain authority of the company’s website
- How the citation is mentioned on the company site and whether or not it’s properly linked to the Google My Business page